The blockbuster political book is nothing new. Knowing who’s in that line, and where they live and how to cultivate them - my guess is they’ll do a lot of that.” We always figured if someone was going to buy a book, we’d made about half the sale, in a political sense, if someone was going to stand on line and wait to get an autograph. These will be people who’ll be exhibiting a relatively fresh desire to see and hear more of Hillary. “They’ll use all these events she goes to acquire information that can later be purchased by some political entity – whether it’s her campaign, or a super-PAC, or both. ( Inside POLITICO: Book-touring politicians) Barack Obama organize the book tour that morphed into his presidential campaign. “She’ll have a very, very robust not just book website, but an entire digital strategy,” said Robert Gibbs, who eight years ago helped then-Sen. To begin with, the rollout of “Hard Choices,” which officially begins Tuesday, presents a perfect way to gather priceless retail consumer data that can later be put to political use. The answer: Her forthcoming book tour and the attendant multiplatform media blitz are about everything but the book and the bucks.
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